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Contact Management Overview
Through the Contact Management process, you can apply an event or sequence
of events to prospects, students, constituents, or faculty. A sequence
is basically a grouping of events. Defining such a group allows you the
ability to assign several activities to an individual's record simultaneously.
Contact management can take place in Admissions, Placement, or Development.
Staff members within each of these offices can create new sequence groups,
apply activities, insert them in specific records, and generate the final
contact.
Following are the basic steps in implementing CAMS Contact Management:
- Populate Activity
Lookup reference table, a list of all possible activities to be assigned
to an individual. This list will be populated by the CAMS Manager,
however input is necessary from all offices involved in the contact
management process.
- Define
Email Templates (if the email feature is to be used). Click the
link to learn more about correspondence email.
- Create
Letter Sequences. This process consists of creating groups
and adding activities to those groups.
- Groups are sets of
activities to be applied to a prospect or student for a specific
purpose. For example, an Admissions office may have a group
called Incoming Freshmen that contains activities such as letters
pertaining to a student’s entrance to the institution.
- Activities can be
in the form of a "To-Do" which is basically any physical
activity such as phone call, interview, etc. Activities can also
be an email or export.
- Assign Activities
to Individuals (Prospects, Students, Donors). See Prospect
Activities and Student
Activities.
- Generate Reports,
Email, and Export files through Prospect
Correspondence and Student Correspondence.
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